Association for Improvements in the Maternity Services

UK Charity campaigning for improvements in maternity services, and providing information and support on pregnancy and birth issues


We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.

Services provided:

AIMS offers information and support to all maternity service users about all aspects of maternity care, including parents’ rights, choices available, technological interventions, negotiating for the birth they want and complaints procedures.

AIMS also produces a range of books, a birth information section of the website and a quarterly journal which is now open source and available at The Journal contains information about obstetric and midwifery practices, research and accounts of personal experiences.


1 Carlton Close
GU15 1DS

Phone: 0300 365 0663

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