Alexandra Rose Charities

Tackling food poverty and supporting healthy eating


To help small UK registered charities raise funds for their work with needy people.

Services provided:

The Rose Vouchers for Fruit & Veg Project helps parents with young children on low incomes to buy fresh fruit and vegetables while developing the skills and confidence to give their families the healthiest start.

Rose Vouchers are worth £3 per child every week (double if the child is under one year of age). Vouchers can only be redeemed at markets that sell fresh fruit and vegetables. This means that the project not only helps young families but also supports local markets – maintaining their position as sources of healthy low-cost food in areas that often suffer from poor food access. By locating the Rose Voucher registration and distribution at children’s centres the scheme also supports participants’ engagement with existing activities focused on health and wellbeing.

The Rose Vouchers for Fruit & Veg is an Alexandra Rose Charity project designed an delivered in partnership with Food Matters.


5 Mead Lane

Phone: 01252 726 171

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